Privacy (Pursuant to the "Code regarding the protection of personal data", Legislative Decree no. 196/2003) 1) Introduction Pursuant to the legislation on the protection of personal data, Floriculture Luca Maffucci, with headquarters in Via Aurelia Sud km. 353 int. - 55049 Viareggio (LUCCA), P.IVA 00990020463, as "owner" of the treatment, is required to provide you with information regarding the use of your personal data. 2) Source of personal data The personal data held by Floricoltura Luca Maffucci are provided, also through the remote communication techniques it uses (such as the website), directly by the subject to whom the personal data refer ("Data Subject"). Personal data may also be acquired by Floricoltura Luca Maffucci in the exercise of its business or by third parties for purposes of commercial information, market research, direct offers of products or services. In the latter case, Floricoltura Luca Maffucci will take care to provide the interested parties with the information referred to in the introduction when registering the data concerning them or, in any case, no later than the first possible communication.

3) Purpose of the treatment Personal data is processed within the normal activity of Floriculture Luca Maffucci for the following purposes: a) execution of obligations deriving from contracts stipulated with Floriculture Luca Maffucci and/or fulfilment, before the conclusion of the contract, of specific requests from the interested party; b) fulfillment of obligations established by law, regulations or community legislation; c) other activities functional to Floriculture Luca Maffuccii, carried out by letter, telephone, advertising material, automated communication systems, newsletters, etc., in relation to which the interested party has the right to express or refuse his consent. In particular Floriculture Luca Maffucci will be able to carry out activities of: - market research aimed at detecting the degree of satisfaction of the interested party on the quality of the services rendered and on the activity carried out, carried out directly or through specialized companies; - commercial information, product/service offers, sending of own newsletters carried out directly or through specialized companies; - commercial information and offers of products/services from third-party companies carried out directly by Floriculture Luca Maffucci. With regard to the purposes under a) and b), we inform you that the processing of your personal data by Floricoltura Luca Maffucci including the communication of the same data to the subjects referred to in paragraph 6 below, does not require your consent as it is a necessary treatment for the execution of obligations deriving from the contract itself and/or for the execution of services requested by you as well as to comply with legal obligations. As far as the purpose sub c), on the other hand, each interested party has the right to refuse Floriculture Luca Maffucci at any time, their consent to the processing and / or communication to the subjects referred to in the following paragraph 6, without this having prejudicial consequences in the contractual relationship.

4) Methods of data processing In relation to the purposes described in the previous paragraph, the processing of personal data takes place using manual, computerized and telematic tools with logic strictly related to the purposes highlighted above and, in any case, in such a way as to guarantee the security and confidentiality of the data (with particular regard in the case of using remote communication techniques). 5) Categories of data being processed In relation to the purposes described in paragraph 3 above, Floricoltura Luca Maffucci processes personal data other than "sensitive" data (e.g.: personal data suitable for revealing racial and ethnic origin, religious beliefs, political opinions, data suitable for detect the state of health, sexual life, etc.) and "judicial". In particular, the treatment carried out by Floricoltura Luca Maffucci refers to personal data relating to customers and potential customers such as name, address, personal identification data, tax code, etc. For these reasons, we invite you not to communicate "sensitive" and/or "judicial" personal data to the same. However, if Floriculture Luca Maffucci needs to process data of a "sensitive" nature for its operations, it will take care to send you an integration to this Information and the relative request for consent to the processing.

6) Categories of subjects to whom the data may be communicated or who can learn about them as managers or agents For the pursuit of the purposes described in paragraph 3 Floriculture Luca Maffucci needs to communicate, in Italy and abroad, your personal data to third parties belonging to the following categories: - supervisory and control authorities and bodies and in general subjects, public or private, with functions of public interest; - other companies of the group of which Floricoltura Luca Maffucci is a part or in any case parent, subsidiary or associated companies; - subjects who carry out data acquisition, processing and processing services necessary for the execution of the instructions received from customers; - entities that provide services for the management of the information system of Floriculture Luca Maffucci and telecommunications networks (including e-mail); - subjects who carry out activities of transmission, enveloping, transport and sorting of communications with the interested party; - entities that carry out document filing and data entry activities; - subjects who carry out customer assistance activities (e.g.: call centres, help desks, etc.); - studies or companies in the context of assistance and consultancy relationships; - subjects who carry out market research aimed at detecting the degree of customer satisfaction on the quality of services and on the activity carried out by Floriculture Luca Maffucci; - subjects who carry out activities for the promotion and sale of products/services and other companies of the group of which Floriculture Luca Maffucci is a part; - subjects who carry out control, revision and certification duties of the activities carried out by Floricoltura Luca Maffucci also in the interest of the customers; The subjects belonging to the above categories operate in total autonomy as separate data controllers or as Managers or Representatives appointed for the purpose of Floricoltura Luca Maffucci whose constantly updated list is available at Floricoltura Luca Maffucci in the same. Your personal data may also be known by the employees of Floricoltura Luca Maffucci who have been specifically appointed as Data Processors or Persons in charge of the treatment. The data processed by Floricoltura Luca Maffucci are not subject to dissemination.

7) Rights of the interested party Finally, we inform you that the legislation on the protection of personal data gives interested parties the possibility to exercise specific rights. In particular, the interested party can obtain: a) confirmation of the existence or not of data concerning him, even if not yet registered, and their communication in an intelligible form; b) information about the origin of personal data, the purposes and methods of treatment as well as the logic applied in case of treatment carried out with the aid of electronic instruments; c) indication of the identification details of the Owner and of the Manager, as well as of the subjects or categories of subjects to whom the personal data may be communicated or who can learn about them; d) cancellation, transformation into anonymous form or blocking of data processed unlawfully, as well as updating, rectification or, when interested, integration of data. The interested party may also oppose, for legitimate reasons, the processing of personal data concerning him, even if pertinent to the purpose of the collection. You can also oppose the processing of personal data for the purpose of sending advertising material or direct sales or for carrying out market research or commercial communication. 8) Data Controller and Data Processors The Data Controller of the personal data referred to in this Information is Floriculture Luca Maffucci, with headquarters in Via Aurelia Sud km. 353 int. - 55049 Viareggio (LUCCA), VAT number 00990020463. Requests referred to in paragraph 7 above may be made to that address in writing. The requests referred to in the previous paragraph 7, lett. a), b) and c) can also be formulated o

 

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